JOURNAL

Emil Ringheim
Must Read for Enthusiasts: The Rise of the Bomber Jacket

Must Read for Enthusiasts: The Rise of the Bomber Jacket

Originated from military pilots, the bomber jacket has claimed its place in the heart of fashion enthusiasts as a versatile piece of everyday clothing. The jacket´s history is a bit more interesting than most, and it will be covered in this article.

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Emil Ringheim
Fashion Statements – What, Why & How?

Fashion Statements – What, Why & How?

The term “Fashion statement” is defined broadly as fashion that draws attention to the wearer, and more specifically as a piece of clothing or accessory that brings on you as an individual in the spotlight, in addition to what you care about. Interpretation of fashion statements Why not phrase a few questions to enhance our understanding of the term fashion statement; Do you wish to express your concern regarding racism? Wear this hoodie that reflects exactly that. Do you want to make a fashion statement for the sake of it? Wear this bright colored dress or tie. By doing as...

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Emil Ringheim
3 Need-to-Know Facts About Contemporary Fashion

3 Need-to-Know Facts About Contemporary Fashion

Emerged side-by-side with Millennials without pockets deep enough for a Gucci jacket is contemporary fashion. There is no formal definition of contemporary fashion, but in short it describes “accessible” fashion, both in terms of price and design. Factors influencing how a brand is perceived, regardless of their clothes design, are price point and consumers. Take Armani as an example, and imagine the price being ten times as low, and 70% of their consumers where skateboarders. The brand would probably be perceived differently. This is where the segment defined as contemporary fashion makes its entrance, viewed by many designers as a...

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